Donating to charity
When selling items on hewilondon.com, you may select a charity to donate all or a percentage of the proceeds of your sale to. If your chosen charity is not on our list, please contact us here. Please read below for advice on how your donation may qualify for gift aid and for advice on tax relief on Charitable donations.
If you're a UK taxpayer, you can increase the value of your charity donations by choosing to donate through 'Gift Aid'.
How it works
As a taxpayer, you'll already have paid tax on any money you donate to charity. When you donate, the charity will ask you whether you want donate through Gift Aid – if you do, they'll be able to claim back the tax you originally paid at the basic rate of 20%.
Example
You earn £125 and £25 tax is deducted from this at the basic rate of 20%. This leaves you with £100. You then donate the £100 to charity through Gift Aid.
The charity can claim an extra £25 (the tax you paid at basic rate) from the government to make your total donation £125.
Make sure you've paid enough tax
If you give through Gift Aid, you need to make sure that you've actually paid the amount of tax that the charity will claim back. Eg if you donate £100 in a tax year, you must have paid at least £25 tax over the year.
The tax could have been paid in the following ways:
- income
- savings
- investments or rental income
- 'capital gains'
Higher rate taxpayers
If you pay tax at the higher rate of 40% or above, you can claim back the difference between the higher and basic rate on the value of your donation:
- through your Self Assessment tax return
- by contacting HMRC and asking them to amend your tax code
Example
You donate £100 to charity through Gift Aid – they claim 20% to make your donation £125. You pay 50% tax so you can personally claim back £37.50 (£125 x 30%).


The Children’s Air Ambulance (TCAA) is a unique voluntary funded national service that gives critically ill babies and children better access to specialist intensive care. Our specially developed state of the art helicopter, our expert teams and our speed of response, means that we give the smallest, most vulnerable lives fast access to the treatment they so urgently need. If a baby is too poorly to travel, we can also fly the specialist care team to them instead, saving valuable time so that their expertise is available to treat even more young patients. Our helicopter transfers are around four times faster than the same journey by land ambulance. We believe that all babies should have rapid access to specialist treatment, 365 days a year, no matter where they live. With your support we can continue to do that.