An Interview With Jewellery Designer Shima Azman
I met Shima Azman a couple of years ago. Confident, stylish, and incredibly warm. She radiated light and we instantly bonded. Naturally, I was delighted when I found out that Shima has her own jewellery label and I jumped at the opportunity to collaborate.
I sat down to interview Shima, a Malaysian born and raised jewellery designer, to give our readers a glimpse of her personality and creative process:
Q: How did you get into jewellery design?
A: I had over 20 years experience in retail fashion and jewellery, and after all that time felt that it was right for me to launch my own brand and create classic, fashionable and elegant jewellery. The bespoke signet ring is my first creation for the London market.
Q: What is the hardest part of designing jewellery?
A: The hardest part is to create jewellery which is not only trendy, but yet you can keep for a long time and use for any occasion.
Q: What is your favourite part of being a jewellery designer?
A: My favourite part as a jewellery designer is to be able to design my own personal jewellery and create something from the heart and mind.
Q: Tell me about the creative inspiration for the Signet collection. What makes your pieces unique?
A: My signet ring collection is unique because they all individually personalised to your own self. You can specifically have a personal note engraved into the ring and even choose to have your birthstone worked into the design. The rings are very unique and can be passed through to the next generation of your family.
Q: How do you want women (and men) to feel when wearing your jewellery?
A: When they wear my jewellery I want them to feel that this is theirs, it's a piece of them and I am the creator behind it who helped to coordinate the special piece and make it happen.
Q: What advice would you give someone that would like a career in jewellery design?
A: Jewellery design is a huge industry, you need to learn a lot especially when working with gemstones. Designing is another level in this jewellery business too. If you have good eyes and taste, I'm sure anyone can explore their talent.
Q: Name someone that inspires you.
A: I've worked with Glenn Spiro Fine Jewellery as a Consultant for Asia for over ten years now, and I think he is the best in this industry
Q: What are your future goals?
A: My future goal is to get to do more and more, and learn more in this precious industry, which I'm blessed to be in now.