Want clothing straight off the runway? Moccasins from a tiny village in Morocco? A hardly worn gown from the red carpet? Look no further than the Web
Once upon a time, a stylish, discerning shopper wouldn't dream of clicking-and-buying for anything but a book or a bulk order of stationery. But since the Net-a-Porter revolution, the goods stocked in special boutiques, designer shops and even flea markets in far-flung locales can be found just as easily on the Web. Now, online buyers snap up rare designer labels, exclusive pieces and ready-to-wear days after it leaves the runway. To wit, these shops are open 24-7, often send out purchases the day an order is placed and package their goods with the same charm and care as a small boutique in Paris might.
One could argue that online shopping has become more exclusive than offline, providing greater choice, privacy and convenience. With easier-than-ever return policies, customers can forgo badly lit changing rooms for the quiet and privacy of their own bedrooms. Some sites even simulate the experience of shopping with a friend -- one who may live halfway around the world.
Here are five of the most exciting fashion sites to explore.
Avenue32.com
What: A virtual high-end shopping promenade with more than 40 "boutiques" featuring merchandise curated by the brands' designers. / The Goods: Exclusive pieces by hot international designers like Temperley London, Thakoon, Tom Binns, Giles Deacon, Katie Hillier and Hannah Martin. / Special Features: An online magazine you can shop from, and biographies and news about the designers featured on the site. / Notable Employees: Fashion and brand director Erin Mullaney (former buying director of Browns), Rebecca Guinness (previously of Nowness.com), who edits the magazine. / Customer Service: Personal shoppers; same-day delivery in London, and within three days internationally.
CoutureLab.com
What: Clothing, accessories, art and home decor sourced from artisans and craftspeople around the globe. / Founded By: Carmen Busquets, a former board director of Net-a-Porter. / Philosophy: "To honor individual creativity, craftsmanship and heritage and to look beyond the seasons and trends and embrace all cultures and lifestyles." / The Goods: Artwork by Michael Roberts, Tracey Emin and Damien Hirst; clothing from fashion labels such as Duro Olowu, Eileen Coyne and Pippa Small. / Special Features: Daily profiles of creative personalities in the site's online magazine; Gift Lab, a service for present-buyers featuring limited-edition crafts and one-of-a-kind pieces. / Customer Service: Agents available to assist online or on the phone; orders come in ribboned taupe boxes and are delivered same-day in London, next-day worldwide.
Hardlyeverwornit.com
What: A luxury consignment shop frequented by designers, fashion editors and fashion insiders like Kate Moss. Unlike what you might find on eBay, the offerings are designer pieces that have been rarely -- perhaps once on the red carpet or runway -- or never worn. / Philosophy: "A trusted luxury magazine-like platform for excellent condition pre-owned luxury items." / The Goods: Alaia, Chanel, Gucci, Prada, DKNY, Diane von Furstenberg and Manolo Blahnik. / Customer Service: Patrons can sell pieces by either uploading items themselves, or by using a VIP service in which photography and uploading are done for you.
Motilo.com
What: A sophisticated aggregator of shopping websites and blogs from around the world, picked by Motilo's team of stylists; an interactive feature, "Shop Together," allows readers to share and discuss purchases. / Philosophy: "To shop, socialize and interact with friends in real time online." / Exclusive: E-tailer for Dana Alikhani and Tatiana Santo Domingo's fair-trade label, the Muzungu Sisters, which collaborates on clothing and accessories with global artisans and craftspeople. / Special Features: Shoppable collages of clothing and accessories created by the "Motilo Girls," a gaggle of fashionable contributors including Anna Dello Russo and Sophia Hesketh.
Modaoperandi.com
What: This pre-order service allows shoppers to reserve items as quickly as 48 hours after a runway show. With a 50% deposit on ordering, and remaining balance upon receipt, goods are shipped before collections are delivered to stores. / Founded By: Aslaug Magnusdottir and Vogue contributing editor Lauren Santo Domingo. / Philosophy: "To connect designers directly with those who most appreciate them and allow special show-pieces life beyond the runway."/ The Goods: Designers including Erdem, Isabel Marant, Prabal Gurung and Rag & Bone. / Notable Employees: Roopal Patel, former fashion director of Neiman Marcus and Bergdorf Goodman, is the site's new fashion director, and ex-Marie Claire accessories director Taylor Tomasi Hill is now artistic director.
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